🎰 Armin's Casino Portfolio 🎰

🎭 About Me

Adaptable and data-driven Web Content Administrator and Communication Specialist with expertise in digital marketing, CRM automation, and iGaming operations. I have a proven ability to manage high-visibility site content, develop and execute targeted marketing campaigns, and track performance through detailed reporting.

Skilled in Salesforce Marketing Cloud, SQL-based segmentation, and customer journey optimization for email, push, and in-product channels. Known for blending creative execution with data-driven strategies to maximize engagement and retention.

I graduated with a Bachelor of Science in Business Administration from Virginia Commonwealth University (VCU) in 2020. Since then, I've brought player psychology, retention strategy, and a fun tone to every piece of content I touch—from bonus campaigns to game releases—while supporting technical troubleshooting, QA, and scalable comms workflows.

🎲 Professional Experience

Web Content Administrator / Communication Specialist

Digital Gaming Corporation (DGC) — Tysons, VA / Arlington, VA | Aug 2024 – Jul 2025

Managed casino site content, promotional banners, and game launch visibility across multiple platforms.
Created and optimized customer journeys in Salesforce Marketing Cloud for email, push, and in-product campaigns.
Utilized SQL in Salesforce to execute targeted campaigns, including IP warmup strategies, birthday spin offers, and a "Zombie Exclusion" list to suppress communications to unengaged customers.
Planned, executed, and monitored promotional campaigns such as giveaways, leaderboards, and bet-get offers.
Produced monthly campaign performance reports analyzing KPIs such as retention rate, net win, and engagement metrics to inform future strategy.
Coordinated with design, product, and marketing teams to ensure accurate, on-brand, and timely updates.
Supported automation, dynamic content delivery, and audience segmentation to improve personalization and campaign performance.

Content Marketer

Digital Gaming Corporation (DGC) | Oct 2022 – Aug 2024

Wrote promotional copy for emails, push notifications, and in-game banners to drive engagement and conversions.
Oversaw promotional crediting, coordinated with Customer Service to manage player expectations, and led a team of three Content Marketers to execute campaigns smoothly across markets.
Collaborated with cross-functional teams on campaign planning, asset management, and offer execution across state markets.

Risk Agent

Digital Gaming Corporation (DGC) | Feb 2022 – Oct 2022

Investigated potential fraud and escalated suspicious player activity.
Reviewed account activity to ensure compliance and platform integrity.
Updated protocols in partnership with operations and risk management teams.

Junior Financial Advisor

Equitable Advisors — Remote | Dec 2020 – Mar 2021

Scheduled and conducted client meetings, building strong rapport and trust with over 20 clients.
Managed outbound prospecting, making 150+ cold calls daily to refine sales and communication skills.

💡 Core Skills

🛠️ Technical Skills

Salesforce Marketing Cloud
SQL
HTML
Microsoft Excel
Adobe Photoshop

📧 Marketing & Communication

Email Marketing
Push Notifications
Copywriting
Campaign Management
Data-Driven Marketing

🎯 Strategy & Optimization

Customer Journey Optimization
Player Retention Strategies
A/B Testing
KPI Reporting
CMS Management

🎰 iGaming Expertise

Promotional Campaigns (Giveaways, Leaderboards, Bet-Get)
Casino Site Content Management
Game Launch Visibility
Player Psychology
Compliance & Risk Management

🎯 Portfolio

Examples of CRM campaigns I helped create, QA, and launch in collaboration with retention and design teams:

100% Deposit Match Email

Crazy Time Tuesday Promotion
Crazy Time Email

Sweepstakes Giveaway Campaign
Sweepstakes Email

📨 Contact

Armin Obradovac

📍 Alexandria, VA

📞 202-550-1360

✉️ ao8938@gmail.com

💼 linkedin.com/in/ArminObradovac

🎓 Education

Virginia Commonwealth University — Richmond, VA
Bachelor of Science in Business Administration
Relevant Coursework: Financial Management, Creativity and Ideation, Macroeconomics

🌍 Additional Information

Languages: English (Fluent), Bosnian (Fluent)

Creative Tools: FL Studio (Audio Editing), Sony Vegas (Video Editing)

🎰 ARMIN'S CASINO PORTFOLIO 🎰

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